LET ME TELL YOU ABOUT US:
MUNDPRYGL is Danish and means MOUTH (mund) and BEAT (prygl). Its a performing art similar to freestyle rap, in this case combined with the yo-momma concept known as "snaps".
A session of MUNDPRYGL is two persons taking turns, one minute at a time, for three rounds disrespecting eachother in a humorous way based on subjects annonced by the host and/or audience. The artist is not expected to rhyme allthough it can bring some finesse into the jokes.
MUNDPRYGL is a contest and winners are found for each session/battle.
MUNDPRYGL is about to get commercialized, and hopefully feature at a danish television programme, but we aim to keep it underground especially by the choices of venues where sessions are held. Parking lots, abandoned buildings, cellars, construction sites and in general sites that signals "after dark hours" in the big city.
In our market we have a competitor organizing freestyle rap events whos designline is 90% similated with boxing. Their shows are held in a real boxing ring. We consider our selves as the "streetfight version" of their boxing metaphor because they have strict rules to their concept while we're running a close to "no rules applied" show (no michrophones fx)
HERE IS WHAT WE NEED:
A carachter spitting funny stuff to the audience and/or in the face of his opponent. Maybe two persons shown, one as the trashtalker and one as the reciever.
It is to be used in youtube movies as a title clip, and later integrated on a website. The resolution on youtube calls a bit for simplicity.
OUR TARGET AUDIENCE IS:
Primarily male audience between age 15 and 25.
We need a trademark that signals the intensity and suspence derived from a face to face battle on words. Although one could think of the word 'argument', we also need to associate with having fun doing it - and not least witnessing it.
As previously mentioned this is a battle phenomenon and therefore parallels to streetfighting is obvious and welcome.
We would like our audience to consider us as "street", "young", "daring" and "having fun".
WE LIKE THESE DESIGNS:
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Ethnicity of the character(s) has to be caucasian and/or middle eastern to reflect the population in the Nordic countries.
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