LET ME TELL YOU ABOUT US:
Birch & Barley is a newly opened urban restaurant focused on farm-driven, highly seasonal cooking paired to a world class selection of beers. Hip, modern and refined, the restaurant delivers to a high-end clientele of diners.
HERE IS WHAT WE NEED:
We are looking for a well-crafted woodcut / linocut style illustration depicting a grove of birch trees and/or single trees and/or bucolic scene with trees. We'd like to see a truly handcrafted, tactile feel evoked - very similar to the illustrations in the links provided below - especially the works of Eunice Agar.
Click here http://tinyurl.com/yc7stkg to see what we're currently using on our menus and website. We've also uploaded a similar image here. The problem with these is that they feel computer generated and have an almost scary, lost in the woods feel to them. We've also uploaded an similar image here. In other words, they do not communicate the notion of earthy, handmade, farm raised, authentic coupled with cool and modern that we're shooting for.
For this project, we're looking only for the illustration without typography. The proportions should run similar to what you see at the top of the existing menu - a left to right, banner-like orientation that we can also hand color when appropriate - so there should be good contrast applied to your black and white artwork.
OUR TARGET AUDIENCE IS:
Hip, savvy, affluent and stylish young urban diners for the most part.
WE LIKE THESE DESIGNS:
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
An honest sense that the design was made by hand - should have a little roughness to it, while also keeping it vibrant, clean and fresh. Please study the links provided, this is the style we're after.
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