• Award$800
  • Entries192
  • Creatives65

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Business Info

Business Name

GrabOne

What do you do?

Launched in 2010, GrabOne is the leading collective buying website in New Zealand. We are owned by IdeaHQ Ltd, a joint venture between APN News & Media & Shane Bradley. Our office is located in Auckland. We own and run some of NZ's favourite websites including sella.co.nz, flicks.co.nz, getfrank.co.nz and adhub.co.nz

How many pages of illustration do you need?

1

Does your illustration need to be a particular size?

Suitable to be printed on A4.

Target Audience

What is your industry?

Online Group Buying

Describe the target audience for your illustration

- Predominately Females aged 18 to 44 but we love everyone equally.
- Can influence people in a positive manner within their local region. Understands and is active in social media.

What 3 things would you like to communicate to your audience through your lillustration?

- Dedicated
- Trusted
- Easily Associated with the term grabbie and grabbing deals

Style and Concept

What lillustration styles do you like?

We thought it might be better if we let your imagination be the guiding light on this one.

What colors do you want to see in your illustration?

Take a glance at the brand guidelines we have included as part of this project.

What colors do you NOT want to see in your illustration?

- red
- canary yellow
- peach
- Lake Rotomahana Purple

What adjectives should best describe your illustration?

- Friendly/happy
- Huggable
- Quirky
- Unique
- Active

Where will you use the illustration (print, website, etc.)?

Website, Print, TV, Rock Carvings, Tattoos

Do you have additional info or links you'd like to share?

The 4 winning designs will be judged on the following components:
- The Mascot most liked on the GrabOne Facebook page
- The Mascot most liked by GrabOne staff (excluding Shane and Dave)
- The mascot most likely to run for Prime Minister
- The mascot most likely to win a dance off

Materials

Contract
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