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LET ME TELL YOU ABOUT US:
This project is for Chaney Instrument Company, specifically our ACU-RITE brand of time, temperature and weather instruments. ACU-RITE is known for commitment to quality, reliability and accuracy. Top performance in signal range, signal penetration, LED backlighting, and use of technologies. Weve been in the business for 50+ years and have depth of expertise and a strong company heritage.
HERE IS WHAT WE NEED:
Create a character that can take on attributes to indicate changing weather conditions such as by changing clothes. Character should appropriately represent the ACU-RITE brand and create an emotional connection to the user. Should appeal to a wide range of consumers, effectively communicate the ACU-RITE brand and be flexible enough to be used in a variety of media.
OUR TARGET AUDIENCE IS:
Men & Women over 40, weather enthusiasts and people who desire at-a-glance advice on how to dress for weather conditions. Wants/needs:
24/7 accurate planning.
What I need, when I need it.
Need to dress appropriately for the weather.
WE LIKE THESE EXAMPLES:
Character should be iconic, contemporary and fun.
Modern, hip artistic style.
Character should have a hip, fun edge, while also representing intelligence and sensibility. Should be gender neutral and doesnt have to be human-like (i.e. the MS Office Assistant paperclip).
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