• Award$500
  • Entries60
  • Creatives23

Updates

newestoldest

There are no client updates at this time.

LET ME TELL YOU ABOUT US:

This project is for Chaney Instrument Company, specifically our ACU-RITE brand of time, temperature and weather instruments. ACU-RITE is known for commitment to quality, reliability and accuracy. Top performance in signal range, signal penetration, LED backlighting, and use of technologies. Weve been in the business for 50+ years and have depth of expertise and a strong company heritage.

www.chaneyinstrument.com

HERE IS WHAT WE NEED:

Create a character that can take on attributes to indicate changing weather conditions such as by changing clothes. Character should appropriately represent the ACU-RITE brand and create an emotional connection to the user. Should appeal to a wide range of consumers, effectively communicate the ACU-RITE brand and be flexible enough to be used in a variety of media.

OUR TARGET AUDIENCE IS:

Men & Women over 40, weather enthusiasts and people who desire at-a-glance advice on how to dress for weather conditions. Wants/needs:

24/7 accurate planning.

What I need, when I need it.

Being prepared.

Need to dress appropriately for the weather.

WE LIKE THESE EXAMPLES:

Character should be iconic, contemporary and fun.

Modern, hip artistic style.

On trend.

Character should have a hip, fun edge, while also representing intelligence and sensibility. Should be gender neutral and doesnt have to be human-like (i.e. the MS Office Assistant paperclip).

Materials

Contract
Files

No Files Added

Unknown content type