LET ME TELL YOU ABOUT US:
We are a German start up that produces customized chocolate and distributes it via internet.
The idea behind the chocri chocolate bar is simple: consumers can choose their chocolate base, and then select "toppings" of their choice to personalize their chocolate bar. Toppings include both the traditional and the outrageous. chocri chocolates are all organic, and fair trade certified. In January, we will expand to the US-market.
HERE IS WHAT WE NEED:
We have created a little playful quiz which leads to five different results. The results describe types of characters and what type of chocolate fits them. We need illustrations of these five different chocolate-lovers! The illustrations should be funny, but in a sexy way, so that everyone wants to identify with them.
Here are the quiz results:
A: You are the light-hearted and fun type of chocoholic! chocrilicious
You are fun and flirty, light-hearted and dont get upset easily. You have both feet on the ground, although carrying a balloon in one hand. As the chocrilicious-type, you are a sweet person that aims to please - and succeeds in doing so. Perfect for you are combinations with milk chocolate, nuts and cranberries.
B: You are the elegant type of chocoholic! chocri-chic
You are the diva of chocoholics, and will only be satisfied with the diva of chocolates. You are always prepared and always perfectly put together, and you expect your chocolate to be as well. Gold on the chocolate translates into gold on your neck and fingers, flowers on the chocolate are mirrored by the flowers you often receive from your admirers. You are a real head turner! Perfect for you is dark chocolate with gold powder or flowers.
C: You are the chocoholic that can never get enough and wants it all! chocri-overload
You are the kind of person that can never get enough: Nuts? Yes! Cranberries? Of course! Gold Flakes? Heck yes! Constantly indulging in the adventure called life, you make no compromise when eating chocolate. Your bar is as full as your calendar. Perfect for you iseverything: let your imagination run wild!
D: You are the strong and fearless chocoholic! challenge-chocri
You arent kidding around. Wasabi peanuts and whole jalapenos? No problem! You like to experience feelings strongly, even (or especially?) when eating. You are fearless, and take up tasks and challenges that others don't. But you dont really talk about it - modesty is also one of your various virtues. Perfect for you is a spicy chocolate bar.
E: You are the adventurer type of chocoholic! chocri-innovation
Backpacking through Europe and Asia, you learned to appreciate extravagancies and prefer chive rolls and sea salt on your chocolate. Always aiming to differentiate from the crowd, you stick out with a distinct taste and careful choice. Perfect for you is an exotic chocolate bar!
OUR TARGET AUDIENCE IS:
The typical chocoholic: 75% of our customers are women, between the age of 20 29. Being young, individual, and a little extravagant, they are always searching for special things to make their lives exciting and extraordinary.
WE LIKE THESE DESIGNS:
The illustrations should be classy, stylish, sexy and funny.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Goofy designs, like in comic books.
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