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LET ME TELL YOU ABOUT US:

We're launching a new web application to help everyday people manage their environmental footprint. Specifically, it helps people calculate their footprint, discover personalized conservation tips, share their experiences, and earn offsets to neutralize the emissions that can't be conserved.

This a social web application, complete with friending/following, activity feeds, public profiles, badges/widgets, an API, etc. Very web2.0 (ugh, did I just say that?).

It's meant to be fun, but not funny. Playful and a bit edgy, but not juvenile. Interesting, but not gamey.

HERE IS WHAT WE NEED:

The site is designed. The mockup of the homepage is attached. As you can see, there's a For Placement Only graphic in the top-left. This is meant to be a quick visual, or a series of visuals (slideshow) that quickly explains the site.

Calculate your footprint. Discover personalized conservation tips. Offset what can't be conserved. Track your progress. Share with others. Manage all of your environmental efforts in one place.

(That's obviously the verbose explanation -- the illustration we're looking for obviously doesn't need to communicate ALL of that)

OUR TARGET AUDIENCE IS:

Our audience is:

* Eco-conscious (but not obsessed) moms w/ young children. Tech savvy, mommy blogger types.

* Eco-conscious (but not obsessed) young professionals. Again, tech savvy social media users.

* DIY folks -- think etsy.com.

These are people who are light to medium green. They recycle, bring a tote bag to the grocery store, are conscious of their energy usage, and are keen on saving money while helping the environment. They don't necessarily drive a Prius or eat 100% locally grown food (although we love those people too).

WE LIKE THESE DESIGNS:

Work within the style defined in the homepage mock-up (attached).

We're big fans of akoha.com, mint.com, etsy.com, goodguide.com, and getsatisfaction.com.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Don't want to see stock photography. Want to see fun, clean, simple illustrations.

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