• Award$300
  • Entries48
  • Creatives15



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Creative Brief

Who are you?

United Way brings people and resources together to build caring, vibrant communities.

What do you need?

We are looking for 15 icons to be used on our website and possibly on tshirt designs.

Each icon should feature a bird wearing a white tshirt with a large, red U on the front. We want the aesthetic to be a simple, contemporary illustration. The bird should either be red, or at least have a red feather/wings.

We need the bird incorporated into icons for the following purposes:

- Facebook
- Twitter
- Youtube
- Podcasts
- Mobile/Text Giving
- Campaign Fundraising
- Flickr
- Online Store
- Events
- Holding a Blank Sign (for us to customize)
- 5 other poses/ideas/actions that can be used in general areas (and possibly on a tshirt)

Who Is Your Audience?

United Way donors, volunteers, website visitors.


We Like These Examples

No specific examples, just looking for simple, contemporary illustrations. Think of the Twitter bird with a little more personality.

We Absolutely Must Have

The red U on the tshirt should be in HelveticaBold or HelveticaBlack (you can use attached logo to match colour).



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