LET ME TELL YOU ABOUT US:
---Tongal is a brand new crowdsourcing platform that facilitates the co-creation of commercials, music videos, brand integrated short films, instructional videos and other types of rich media as well as to generate, test and analyze ideas and concepts.
---Tongal members compete in contests designed for varying skill levels that progress in stages: from simple Idea Generation to Story and Video creation, all based on what CONTENT progresses, rather than which creator. Tongal rewards creators mostly with cash prizes (supplied by a "sponsor") and with a residual ownership in the content.
---Tongal also engages a "non-creator" community to predict the winning submissions, thus providing accurate metrics back to the sponsor as to which content was considered to be best in different locations and demographics.
HERE IS WHAT WE NEED:
Tongal held a contest on its own site to conceptualize an ad to run in college newspapers, now we want the www.crowdspring.community to design ads for the winning concepts. You should pick one of the 5 winning concepts and design a college newspaper ad for it:
1) On Tap Tonight...Your Brain: Visit Tongal.com tonight, and let us tap your brain for creative ideas. [image: student w/ beer tap on head...fluid goes into lab-type flask labeled "advertising ideas"]. Brands come to us to reach you for the freshest ideas - and YOU get PAID!
2) What happens in college, stays in college: Image of girl on phone with Mom. Girl says, Mom. My roommate and I Tongaled last night." Mom says, Its okay honey. I did some crazy things in college too. TONGAL.COM Get paid for your creativity. Tongal everyday. Youd be crazy not to.
3) Tongal - Do It With Your Friends: Ad is in the form of a comic strip with some copy below it: Frame 1: Female student asks Male student What are you going to do tonight? Male student says I am going to Tongal with Debbie.. Frame 2: Female student smacks male student SMACK! Frame 3: Shows girl walking away angry. Male student lying on ground holding face says, Wait! Tongal is an awesome website. You enter contests, submit ideas and videos and you win money. TONGAL.COM Do it with all of your friends.
4) Time To Tongal: Image of plain Jane standing in crowd at a fraternity party. As guys fawn over sorority girls. COPY Not getting noticed Its time to Tongal. TONGAL.COM Register now and stand out in the crowd. Get creative. Get Connected. Get Noticed.
5) Big Man on Campus: Maybe you're not the Big Man on Campus. So what? You don't get paid for that. Be the Big Man on Tongal.com where your BIG ideas can become $$$
OUR TARGET AUDIENCE IS:
College students with a creative side who are tech savvy, fun and need money
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We need two versions of each submission, color and black and white.
Images should be designed to fit into a 5 7/8" x 7" space in the newspaper
You must use the Tongal logo in your design (open to interpretations)
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