LET ME TELL YOU ABOUT US:
Our company is called Substance, out tag line is Look Within. We are a high end hemp clothing line that strives to educate people through fashion. Our clothing is made from hemp that is soft and luxurious and is contrary to the average perception of hemp. Our demographic is the "thinking man!" Our logo is a depiction of Rodin's The Thinking Man.
All of our clothing will have a message on the inside, hence the tag line, look within. Some shirts, however, will have a graphic/image on the outside with a narrative on the inside. All of the messages will be relevant to hemp, its history, folklore, potential uses, the reason it was banned and provide enough information to prompt people to consider hemp as a viable alternative resource.
HERE IS WHAT WE NEED:
Shirt #1 - Inside the shirt will read: The first American flag was made from hemp cloth.
Concept for graphic: crops being weaved into the the first American Flag or something to that effect.
Shirt # 2 - Inside the shirt will read: Hemp is the number one plant for producing clothing, paper, plastics, building materials, fuel, cosmetics and an array of cleaning and paint products.
Concept for graphic: A very cool, unconventional depiction of this (this is a tough one!)
Shirt #3 - Inside the shirt will read: 1 acre of hemp can produce as much paper as 4 acres of trees. Much of the world's paper was made from Hemp until about 1850.
Concept for graphic: Open to artist's interpretation.
We would like to see the t-shirt graphic with the matching narrative as it will appear on the shirt.
OUR TARGET AUDIENCE IS:
Men (or the women that will shop for them), 20 to 60, stylish and trendy. Environmentally conscious, intellectually curious and discerning taste.
WE LIKE THESE DESIGNS:
Muted and subtle colors and graphics that are more interesting and artistic. Something deemed more intellectual.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
No graphics with the marijuana leaf. No Ed Hardy type designs!
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