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Business Info

Business Name

Consonance Ltd

What do you do?

Insurance - Quantitative Modelling - Risk Analytics - Statistics - Data

How many pages of illustration do you need?


What do you need illustrated?

'The Thrashing Tail'

Please see the rough guide sketch that I have uploaded as an attachment 'TheThrahingTail_Distribution'. The shape of the distribution should look like that in the VAR_TVAR.jpg file

A statistical distribution has values at more extreme probabilities. If the distribution represents a 'loss' then the extreme probabilities represent the largest and worst losses. The 'tail'represents the largest and worst losses.

The concept for this illustration is that the 'tail' of the distribution is out of control. Hence the tail of the distribution may be represented by an animal tail which is thrashing around. A somewhat despairing grey haired suited businessman should be trying to grapple with and control the tail.

The x axis should be labelled 'Loss' the y axis should be labelled 'Probability'

Not necessary - but a refresher on probability distributions..

Does your illustration need to be a particular size?

This will be inserted into email/word/power point presentations and used on a website

Target Audience

What is your industry?

Financial Services

Describe the target audience for your illustration

Insurance professionals. Actuaries/ heads of department. CEOs etc

What 3 things would you like to communicate to your audience through your illustration?

1. Out of control Tail of distribution - akin to a thrashing animal tail
2. Mild comedic effect
3. Interesting/colorful to look at.

Style and Concept

What lillustration styles do you like?

I do not have any so am looking for inspiration..

What colors do you want to see in your illustration?

I have no preconception about colors. The color of the line for the distribution should match that of the color of the animal tail.. I.e. the line merges into the animal tail.

What colors do you NOT want to see in your illustration?

I have no preconception about colors

What adjectives should best describe your illustration?


Where will you use the illustration (print, website, etc.)?

Website, email, pdf, powerpoint, word

Do you have additional info or links you'd like to share?

Ignore the VaR/TVaR lines in the VAR_TVAR.jpg - this file is to show what the shape of the distribution should look like.

TheThrashingTail_Distribution.jpg shows the overall concept



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