• Award$200
  • Entries38
  • Creatives16

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Creative Brief

Who are you?

We are the cupcake hack. The cupcake hack is as follows: Typically one consumes a disproportionate amount of frosting when eating a cupcake. By taking your average cupcake and removing part of the bottom and then placing that part on top of the cupcake, you are left with a 'sandwich' form of the cupcake, which is much more conducive to an even amount of frosting spread across every bite of the cupcake.

What do you need?

We need an illustration of the cupcake hack as you interpret it. The cupcake hack is described above. The illustration will be featured on a website, and it should be a graphic depiction (no photographs!)

Who Is Your Audience?

Cupcake enthusiasts everywhere.

Requirements

We Like These Examples

We don't want to limit the creativity of the entries provided. That being said, we do like the casual illustrative style of the Charles Schwab tv ads (google it, or find an example here: http://www.cgnews.com/wp-content/uploads...

We Absolutely Must Have

The final product should be one picture or a series of pictures that explains the cupcake hack to anyone who has never thought of eating a cupcake this way.

Materials

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