• Award$250
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  • Creatives6

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LET ME TELL YOU ABOUT US:

Last September we created the brand name "Tanner & Tailor" to offer a range of customizable high-quality leathergoods such as handbags, wallets, travelbags and much more.

Customers can use a specially created Online-DesignTool on www.tanner-tailor.de (still in German, English translation is in work), to choose between different shapes and sizes and then select which type of leather and which colors should be used for their personal creations. It's also possible to emboss names or initials onto the products. So nearly every product is more or less unique.

"Tanner" obviously stands for the material genuine leather and "Tailor" represents the customization-part. As both of these are real craftsmen and artisans, the name also reflects that we really care for quality and customer service. We believe that Open Innovation and Mass Customization are the future and that customers should have the chance to be involved in the design of their products!

HERE IS WHAT WE NEED:

To make our "artisan" approach more obvious, we are looking for a logo/illustration of an actual tanner and an actual tailor, working together next to each other. We are going to print this on all our product labels but we also want to get an embossing on a metal-plate.

We already came up with a rough draft, but it has to be reworked and refined.

OUR TARGET AUDIENCE IS:

As we are only using genuine leather and manufacture more or less unique products, the prices of our products are naturally a little bit higher than these of standard products. So we are definitely not targeting bargain hunters but everybody who is interested in exceptional and bespoke products.

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