LET ME TELL YOU ABOUT US:
In short, this is for a whey protein powder supplement, but it is completely unique to anything on the market. Through our proprietary mfg process we are able to separate the whey protein from the milk without harming the protein. Basically whey protein in it's natural state. There are a few others that claim non-denatured proteins or high bioactivness, but this is false. Unfortunately there is no way to proove any claims by any of the companies. There is no current way to measure if a protein is denatured or not. Which is why it is very important that we explain to a more educated consumer our mfg process so they understand how much care we take in preserving the bioactiveness of the whey protein. I have text that goes along with my very, very rough sketch. I have attached both.
HERE IS WHAT WE NEED:
This illustration will be used to explain to consumers our manufacturing process and how it differs from traditional processes.
We are not expecting you to design all 7 steps at this stage of the bidding and creative process. If you choose 1 step, please choose step # 4. This will give us enough insight to award a designer who will design the remaining 6 steps and do all the final work. You are welcome to do more if you choose to.
Awarded designer will be expected to finish the rest of illustration (7 boards) before being signed off on and receiving money.
OUR TARGET AUDIENCE IS:
I have also attached our current packaging design so you can get a feel for our design and who we are and who our customer is. We are NOT targeting the gym rat or bodybuilder. This is targeted to health conscious consumers who are willing to pay a premium for a unique and innovative new supplement.
WE LIKE THESE DESIGNS:
I am not looking for 3d computer animated digital graphics. I have attached designs from sport supplement companies that seem to do this on a regular basis, from a physiological point of view. We would like to illustrate in the same artistic style. Otherwise possibly done in a "cutesy" way that maybe fits our style, is less "techy", and therefore less overwhelming to our consumers. We're open to either interpretations.
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