• Award$1800
  • Entries147
  • Creatives29

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Creative Brief

Who are you?

We are OtterBox. You can check us out at www.OtterBox.com.
OtterBox creates rugged protection for smartphones. Unlike our competition, we create cases that truly protect your investment and your link to your life. We create in Fort Collins, Colorado. We are a young company with a great culture. If you can't find us at work, we are more then likely in the mountains enjoying nature's wonders!

What do you need?

We need original black and white vector drawings . They need to be a layered or editable vector file, preferably an AI file. finished size will be 3in x 5in.

OtterBox is looking for 3 sets of 5 designs. Each series must have different curb appeal. We are looking for you to create in your bailiwick. We want to see your best artwork. Nothing is off limits, well maybe profanity and sexual references, but besides that we want to see some great artwork.

Who Is Your Audience?

The target demographic for each series is as follows.

Target 1: 16-24 males, starting out with their first smartphones, people who view the case as a fashionable accessory.

Target 2: 34-55 males that make $60,000 plus, who work in a corporate environment.

Target 3: 20-50 women who are decision makers in their households.

Requirements

We Absolutely Must Have

This must be original artwork. No clip art, scans or anything that we can not copyright and own outright. We must have vector files that can be edited by Illustrator CS4. Also we will not be commenting on graphics, so please don't get upset that we will not provide feedback.

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