• Award$3000
  • Entries335
  • Creatives83

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Creative Brief

Who are you?

We are OtterBox. You can check us out at www.OtterBox.com.
OtterBox creates rugged protection for smartphones. Unlike our competition, we create cases that truly protect your investment and your link to your life. We live in Fort Collins, Colorado. We are a young company with a great culture. If you can't find us at work, we are more then likely in the mountains enjoying nature's wonders!

What do you need?

PLEASE READ CREATIVE BREIF:

We need original black and white vector drawings. They need to be a layered or editable vector file, preferably an AI file. Finished size will be 3in x 5in.

This is the nature series. I want to see nature vectors that have a blend of art and nature. I have two examples attached of what I like. This is from our first etched series market test. It did very well, so I would like to build off the initial success. I will be looking for three designs to award 3-$1000 awards. Up to $3000 if I like all three of your entries.

Who Is Your Audience?

The target demographics is as follows.

Main Target: 16-24 year old males & females, starting out with their first smartphones, people who view the case as a fashionable accessory.

Target 2: 30-50 year old women who are decision makers in their households. That like to stand out from their friends. They fell their case is an extension of their wardrobe.

Requirements

We Like These Examples

Check the Materials section for our first run samples

We Absolutely Must Have

This must be original artwork. No clip art, scans or anything that we cannot copyright and own outright. OtterBox will become owner of said graphics after payment to the creative. We must have vector files that can be edited by Illustrator CS4. Also we will not be commenting on graphics, so please don't get upset that we will not provide feedback.

Materials

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