We are an apparel lifestyle brand catering to RV enthusiasts. The name of our Company is Slides In Jacks Up. This is an underserved market in terms of merchandise and we are filling that void with a line to be launched in late January. Note to creatives: Should the winning project be a success with our sales team there will be a minimum of 5 additional projects before January and then on-going work thereafter. Once we find a designer we like and trust we will be loyal.
We would like to start this project with a t-shirt design. It will be on the back of the shirt, our logo will be on the left sleeve. The t-shirt design for this project will center around the saying, "Home is where you put your jacks down" the saying must be incorporated into the illustration and should be color-rich. The illustration should be in a format easily converted to be silk screened onto t-shirts, totebags and embrodered onto baseball caps.
Our demographic/market is people that own and travel via luxury RV coaches - Baby Boomers and Retirees alike. However, this is by no means an "old" crowd, these are adventurists, tourists, nature lovers and families.
We are marketing and selling to a niche group with high net worth. The design should reflect the look and feel of other high-end lifestyle brands like Margaritaville.com and Tommy Bahama.
Relevant designs should include apsects of nature, relaxation and the adventurous spirit. These should NOT be drugstore souvenir shirts. Nor should there be any "pop-up" campers or tow-behinds - think Rock Star motor coaches. Luxury!
No Files Added