LET ME TELL YOU ABOUT US:
We are launching a business that provides custom dress shirts for men - called Second Button. Second Button shirts are fitted for the modern, urban lifestyle. By combining off-the-rack styles, such as western and military shirts, with a made-to-measure fit, we want all of our customers to feel like they are wearing their "lucky shirt" everyday.
Our shirts styles have been created by professional designers who have designed for many well know brands (Calvin Klein, Phillip Lim to name a couple), but the best part is our customers will be able to customize the look and style based on what they want - so every shirt can be unique.
HERE IS WHAT WE NEED:
Because each shirt style can be personalized we have built a digital customization engine. Part of that engine is a palette that will allow customers to see and select which shirt component they want to change.
We need your help in designing the illustrations of the different shirt components. We've included a draft version of the customization page so you can see where the illustrations will be used. We've also included some samples that are WAY too boring for our site, but will give you an idea of what we are looking for.
Keep in mind the illustrations will be small, so they cannot be overly complex. We are looking for simple but cool.
OUR TARGET AUDIENCE IS:
Fashionable, young, professional men
Men who care what they look like and
- Want to express their style through clothing
- Are interested in personalization
- Want an easy alternative to traditional shopping
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