LET ME TELL YOU ABOUT US:
SHIFT Communications is an award-winning, privately-held national public relations firm that has represented some of the best-known enterprise and consumer technology brands and is making waves in the social media space. The requested illustrations are for a quiz we are helping to create for a financial services client.
HERE IS WHAT WE NEED:
oFirst and foremost, this is an URGENT project and we need illustrations this week!
oWe are creating a financial savvy quiz. Users will score within three brackets: top, middle or bottom, and will be given a results image based on their score.
oWe need illustrations for these top, middle and bottom results. The images should be funny, but appropriate. The idea is that someone could put their own facial image onto the cartoon body and clearly see whether theyve made it, have a ways to go or are at the bottom of the barrel.
Top would be a successful retiree, a rock star or an all-star athlete, while the bottom would be a baby, a bands groupie or a rookie athlete. The middle falls somewhere in between as a high school kid, a garage band group member or a minor-league player.
We would also like to see some images that are past-present-future Past: 1900s or 20s (horse-drawn carriage or a flapper), current: cell phones, fast food; and future: space-age. This might focus on hat/hair-style, fashion or vehicle (horse, car, rocket ship).
The images can also incorporate money on some level to tie back to the financial savvy quiz (e.g. the top has a large stack of bills while the bottom only has a few coins or a measly piggy bank)
oWe would like to see the images fleshed out following all of the below angles:
Bobble head with tiny body and bobble large head
Cartoon completely animated look
Realistic taking the JibJab approach where you have to look twice to see if the head fits onto the body
oWere looking to create male and female versions of all of these images
OUR TARGET AUDIENCE IS:
Facebook users 18+
WE LIKE THESE DESIGNS:
No need to incorporate fonts here, but coloring is important the below colors will be used within the quiz so the results images should compliment these colors. The colors used for each image should also be somewhat consistent.
COLOR PMS CMYK RGB HEX
Green Pantone 377 45 0 100 24 115 150 0 739600
Lime Pantone 583 23 0 100 17 194 191 0 C2BF00
Tangerine Pantone 138 0 42 100 0 242 139 19 F28B13
Orange Pantone 1665 0 71 98 0 242 83 22 F25316
Blue Pantone 279 67 31 0 0 104 143 207 688FCF
Purple Pantone 2613 63 100 0 15 99 29 118 631D76
Brown Pantone 463 17 52 87 63 112 70 16 704610
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
oThe images must have some sense of humor since these results images are intended to make the user laugh and want to share with their friends.
oThe images cannot be inappropriate or vulgar.
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