LET ME TELL YOU ABOUT US:
We are a professional services company that develops tools to improve customer satisfaction. We help our clients improve customer satisfaction by collecting feedback about customer experiences with customer service calls, retail store visits and interactive voice recognition (IVR)/speech recognition systems.
HERE IS WHAT WE NEED:
We need four diagrams: 1 to show an overview of our services and 3 to show the process flow for specific service offerings.
1 - Service Overview
2 - Surveys Process Flow
3 - Usability Testing Process Flow
4 - Benchmarking Process Flow
The diagrams will be used on our website, in our datasheet and in Powerpoint presentations. Visit the pages below to view the existing diagrams in the website context:
The files must be built in Illustrator and saved in both Illustrator and PNG format. The diagrams must be very legible. The overview diagram should be 600 pixels wide and the process flow diagrams must be 250 pixels wide. Since we don't have product shots, the illustrations play an important role in describing our services. Specific deliverables are:
Services Overview Diagram (600 pixels wide)
Usability Survey Overview (250 pixels wide)
Express Feedback Overview (250 pixels wide)
Service Quality Tracker Overview (250 pixels wide)
OUR TARGET AUDIENCE IS:
Our target customers are managers and high level executives within Fortune 1000 companies with responsibilities in the areas of customer care, call center operations and interactive voice recognition systems. Our target customers are typically in their late 40s to early 50s, split evenly between male and female. We want our customers to perceive Vocalabs as sophisticated and high tech but people-oriented and customer-friendly.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
The diagrams must be compatible with our existing brand identity. We encourage the use of our brand visual vocabulary elements within the illustration where appropriate. Logo and brand elements are included in the attached files. Our corporate colors are PMS 287 Blue and PMS 429 Gray. We're looking for an innovative and edgy feel that is still consistent with our brand.
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