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LET ME TELL YOU ABOUT US:

This design is for 'Sari Saheli' - which translated means, "Indian Dress Friend". If you've ever worn an Indian Sari, you'll know how difficult it is to put on correctly. The pleats are particularly difficult, and many women will often come to parties early to put their dresses on together, since it can require multiple people.

Our tool, the Sari Saheli, enables one woman, girl, or infant (not really) to do the pleats for her own Sari. No more teamwork needed!

If you like SAT analogies:

COMB :: HAIR

SARI SAHELI :: SARI

HERE IS WHAT WE NEED:

Our product consists of a series of plastic flaps around/over which the cloth is wrapped to create the pleats for the Indian Dress. Imagine a booklet of semi-rectangular plastic flaps, 6-pages long, with some tabs cut out from the middle of the pages. A format is attached for your reference. The flap is a little less than 7 inches wide, and around 2 inches tall.

What we need is the "cover" design for this booklet. The inside flaps will all have a solid color, but we want the front-most flap's outside to be designed attractively. Our customers will, literally, be judging a book by its cover.

We have attached an example of the cover flap design that we mocked up ourselves. We really like it, but we'd like to see what you can come up with. Feel free to take the design in a totally different direction - or just make a better version of our own design. Whatever works.

OUR TARGET AUDIENCE IS:

Our target audience is:

'fashion-conscious women of Indian descent'

We'd like them to think we understand their Sari-related troubles. We'd also like them to think we're bringing to the world a product that will (hopefully) become as ubiquitous as the hair-straightener, shoehorn, or toothbrush. Every household item had to start somewhere.

WE LIKE THESE DESIGNS:

Here is a list of links to designs/patters that we think are lovely:

http://www.istockphoto.com/stock-illustr...

http://www.istockphoto.com/stock-illustr...

http://www.istockphoto.com/stock-illustr...

http://www.istockphoto.com/stock-illustr...

http://www.istockphoto.com/stock-illustr...

http://www.istockphoto.com/stock-illustr...

http://www.istockphoto.com/stock-illustr...

http://www.istockphoto.com/stock-illustr...

We would definitely like to see some designs that have a henna pattern border along the edge of the entire flap. This isn't necessarily a design that we prefer, but we are curious how it would look. If you see that we're rating such designs poorly, it would be wise to disregard the previous sentences.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The design must incorporate our logo. It is attached in various formats for your use. Feel free to mess with colors, size, and positioning.

The design must not depend on US or "Western" imagery. The product is going to be sold in India and to Indians abroad, so please keep the need for international appeal in mind.

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