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Creative Brief

Who are you?

Imo's Pizza. We are an individual franchise of a small Midwestern pizza chain (92 stores total). We have been voted the best pizza in St. Louis MO for the last 25+ years.

Our existing corporate artwork is well know but getting a little stale.

What do you need?

Artwork to hang on restaurant walls.

I am relocating my restaurant. We are moving into a wonderful historic building (one of the last cast-iron front building west of the Mississippi). Our space has lots of exposed brick, high ceilings...you get the idea.

One large wall will be painted hunter green (semi-gloss) and I would like to hang three large canvas prints on this wall. These prints would all be the same (only one design) and very large 36x48 or similar aspect ratio.

I would like them to be a play on our traditional "pizza man" logo (see attached). I envision the pizza man with the city skyline and "tag line" text removed (just the man) in a shade of dark red or burgundy that has a bit of texture. Perhaps so it appears it was "stamped" on or some vintage finish on a natural canvas colored background. Maybe at an angle or cropped so only a portion of the pizza chef is visible. So basically, a dark red/burgundy cut out of the existing artwork on a off white/canvas colored background.

That's my idea. If you have something better I would love to see it. Basically I have three canvas panels to work with and I am looking for some interesting creative interpretation of our existing "pizza man" logo with a nice vintage look.

Who Is Your Audience?

My diners.


We Like These Examples

visual images that come to mind.

old silk screened t shirts print
hand stamped ink prints
old levi's size tags
vintage gas station signs

aestetically in general we are Wilco and Radiohead type people. We like Italian things, motorcycles especially (Viva Ducati). We like Hunter S. Thompson, Norman Mailer, drinking too much and the occasional fist fight.

We Absolutely Must Have

Primary colors used should be red and off white/natural canvas. Other colors may be used but sparingly, our logo green might not work as the wall these will be mounted on will be dark green.

Image must center around the on an updated "vintage" or "old school" looking version of the pizza chef holding a pizza in our existing logo.



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