• Award$500
  • Entries23
  • Creatives14

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LET ME TELL YOU ABOUT US:

We are developing a digital wellness program for kids that includes working w/virtual pets, specifically dogs. We want to create virtual dogs that engender a lot of empathy and affection from children 6-10, skewing female. We are dedicated to helping children learn positive life skills so we want the virtual dogs to be pets that can grow w/the kids over time and that are fun for kids.

HERE IS WHAT WE NEED:

We need you to do some killer drawings of some mutts and their purebred parents. We would like to see 3 mutts and 2 examples of purebreds from you. Please make the purebreds the parents of at least one of the mutts so we can see how you would combine traits to make a mutt. You can be as realistic or as stylized as you feel is right to best create characters/pet that kids will love and want to take care of over extended (ie multi-month) periods of time. The purebred breeds you can choose from are the following: blue heeler, puggle, dalmatian, great dane, german shepherd, jack russel, poodle, and golden retriever

OUR TARGET AUDIENCE IS:

Mostly girls age 6-10 in the US. We need the mutts to appeal to them but not alienate boys and also not frighten parents.

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