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Business Info

Business Name

Captain Kandy Cane

What do you do?

Our client is looking for an illustration in a pin-up model style that will be used as a brand icon for a custom jewelry and accessory company that will be marketed under the Captain Kandy Cane flagship brand.
The brand vibe must portray a classic, vintage and up-scale vibe as all products will have custom or handmade attributes that will fetch a premium positioning in the market.
Colour choices should be rich in nature, while integrating hues of pink and mauve.

How many pages of illustration do you need?

Ultimately, the illustration can have 2 variations to be used first being artistic head and/or bust (as included in sample sheet), second being a full length model. These are two options for the illustration.

Does your illustration need to be a particular size?

Files must be high resolution capable of being enlarged as it will be used on all promotional material from business cards and tags to trade show banners. It should include a fair amount of detail but also be scalable so that it looks complete when on a business card or a tag.

Target Audience

What is your industry?

Custom Beaded Jewelry, Handpainted T-shirts and Other Accessories

Describe the target audience for your illustration

This brand targets primarily women who are in the market to purchase top-quality accessories and fashion. I suspect the main audience will be women in their late 20s to early 60s. Generation X through to Baby Boomers. Trendy, Unique and they care about having something that is different and is willing to pay a premium to have unique jewelery and clothing.

What 3 things would you like to communicate to your audience through your illustration?

Vintage/Classic
Trendy/Stylish
Beauty/Elegance
Natural/Authentic

Style and Concept

What lillustration styles do you like?

A pin-up model style, sailor jerry and ed hardy tattoo style - samples attached.
Face must be pure beauty, elegant - long blonde hair, blue eyes
See sample material.

What colors do you want to see in your illustration?

neutrals, pinks, mauve, flesh - pale skinned

What colors do you NOT want to see in your illustration?

Red

What adjectives should best describe your illustration?

Elegant
Trendy
Vintage
Classic
Modern
Retro
Playful
Sexy
Coy

Where will you use the illustration (print, website, etc.)?

All brand material - print, web, clothing

Do you have additional info or links you'd like to share?

Must look classy and elegant - have a vintage appeal but with a modern twist.

Materials

Contract
Files

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