LET ME TELL YOU ABOUT US:
Unique Perspectives (UniqueP.com) is a Photography company which sells a gift card card that can be redeemed for a framed photo of the recipients choice.
HERE IS WHAT WE NEED:
We are looking for a nice graphic on our website (and some printed materials) which illustrates how our gift card process works. The graphic will be the main visual element on the gift page on our current website here http://www.uniquep.com/gift/
The site colors are mainly light (or white) background with dark gray header/footer so the graphic can add some nice bright colors to liven up the page. The graphic should have a cohesive design theme and use an illustration style graphic to designate each step which are:
- Buyer purchases a card on our website
- We ship buyer a gift card which they can then give to a recipient of their choice
- They give the card to friend, co-worker, family member, bride, aunt, client etc
- The recipient goes to our website (UniqueP.com) and chooses an image from our catalog
- Once they are on the image page, they click the "Gift" button and enter their gift code to checkout
- We ship a framed 16x20 framed photo (in black or wood frame) to the recipient
The graphic should break this down into 3 easy to understand steps - our current concept is to use three headings for each step:
There will be some wording with each step which can be taken from text above or from our current gift web page (linked above). Designer can play with wording and graphical elements as they see fit. The basic idea is listed here.
OUR TARGET AUDIENCE IS:
We sell gift cards to business professionals and individuals. Age range from 20's - 60's so a general purpose design that encompasses a large demographic is preferred.
The target users who will see this graphic are the people buying the gift cards so we want to convey to them the simplicity of purchasing the card as well as provide a sense of why they would want to give this unique innovative gift idea.
WE LIKE THESE DESIGNS:
(envisioning something clean illustrative colorful graphics like the header and "Tour, Awards, Tips" section of the firefox website
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
The design should adhere to a simple "3 Step" layout (preferably laid out horizontally)
The suggested Give, Choose, Deliver headings are not set in stone if the designer can think of 3 better headings to describe each step.
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