• Assured$200
  • Entries40
  • Creatives13

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Business Info

Business Name

American Metalcraft

What do you do?

We sell catering & tabletop accessories to the food service industry. Our clients our national restaurant and hotel chains, caterers, independents restaurants, cruiselines, schools & universities, resorts and casinos. The customer list is diverse but many of their needs are similar.

How many pages of illustration do you need?

4-5

What do you need illustrated?

Product Sketches and Ideas

Does your illustration need to be a particular size?

The product would be roughly 2-3" wide by 2-3" tall but the illustrations can be of any size, as long as to scale.

Target Audience

What is your industry?

Food and Beverage

Describe the target audience for your illustration

Restaurants, primarily quick serve like Panera or Five Guys. Somewhere you place an order at the counter and get a number to bring to the table. These customers are young, hip and looking for different ideas than what is out there.

What 3 things would you like to communicate to your audience through your illustration?

A clear & simple way to display a number on the table
Trendy and forward thinking creativity
Number must be readable

Style and Concept

What lillustration styles do you like?

Rough sketches

What colors do you want to see in your illustration?

Black & whites

What colors do you NOT want to see in your illustration?

Color is not an issue

What adjectives should best describe your illustration?

Cool, trendy

Where will you use the illustration (print, website, etc.)?

Print and digital presentation

Do you have additional info or links you'd like to share?

Yes, this is the common product in the market: http://www.foodservicewarehouse.com/tabl...
We are looking to get a way from this look - material can be stainless steel, plastic, wood, etc. It must be a tent design and must display a number (1-20)

Materials

Contract
Files

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