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Business Info

Business Name

IntelliTurf, Inc

What do you do?

Artificial Grass distribution

How many pages of illustration do you need?

12 images - 3 for 3 new products and 1 for 3 older products

Does your illustration need to be a particular size?

files large enough and designed for print as well as web

Target Audience

What is your industry?

landscape, architect, sports

Describe the target audience for your illustration

consumers and b2b customers

What 3 things would you like to communicate to your audience through your illustration?

yarn shapes, quality of product, quality of brand

Style and Concept

What lillustration styles do you like?

see attached images

What colors do you want to see in your illustration?

different greens

What colors do you NOT want to see in your illustration?


What adjectives should best describe your illustration?

crisp, proper lighting,

Where will you use the illustration (print, website, etc.)?

print and web

Do you have additional info or links you'd like to share?

www.syntheticgrassshop.com is our web store with many videos/images on our products. The single vein product is the only shape you can see. If you click on a product page you can scroll over the picture to see a zoom view to get a feel for the single vein shaped product. we need to relate this shape and the other 2 new ones, the "C" and "W" shapes in a way that customers can compare.

This page: http://www.syntheticgrassshop.com/produc... displays the 2 color choices for our products. One has a neutral green and an olive and the other has a neutral green and a lime. These are the types of colors that need to be used.

Attached is a file called shapes. These images came from a partner of ours and represent the different shapes of yarn of our products. Basically we need to relate these shapes to our customers without copying these images. We would like to show different perspectives of these shapes without using our partner's graphics.

We would like 3 images of each shape in the shapes.jpg file, one similar but not exact to the one you see in the attached file, the second would be the backside or reverse/alternate perspective and the 3rd would be a long view of the yarn which shows the blade.

Relating the shape of the product - in the file shapes2.jpg, the history of the shapes of artificial grass yarn is represented. The top 3 we simply need 1 image and the bottom 3, our new products are the shapes that we need 3 images each.

Lighting, see the file attached lighting. Reflection of light and use of shadows may be the best way to show the shape of the design. how this would show up on print I don't know.

Please email me with questions. stan@intelliturf.com



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