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Business Info

Business Name

MS London

What do you do?

Digital advertising and political campaigning agency, representing some of the biggest publishers in the UK politics.

How many pages of illustration do you need?

2 banners, 3 contact icons, 2 news icons, 9 thumbnail creative

What do you need illustrated?

Home Page:
Name: Our websites
Details: Banner graphic with our sites logos
Description: banner graphic with our key websites should have one which follows our green cartoon theme and one with a neutral background
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Name: Contact US
Details: Three buttons which will go together at the bottom of the home page which will provide info for calling, email, and post.
Our Sites Page:
Name: Our websites V2
Details: Banner graphic with our sites logos
Description: banner graphic with our key websites should have one which follows green cartoon theme.
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Name: Top Stories
Details: Icon graphic for our top stories across our sites
Description: Icon should have the same green cartoon look and feel. It will be a visual for the top stories across our sites.
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Name: Sponsored posts
Details: Icon graphic for our sponsored post
Description: Icon should have the same green cartoon look and feel. It will be a visual for the sponsored posts across our sites.



Case Studies Page:
Overview: All the creative on in this section should flow together. Using our green as the background with a cartoon design.
Name: Unions
Details: Thumbnail image will mostly be used in 400x400 px
Description: Want a basic image design for our case study focused on works with unions in the UK.
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Name: Blue Chip
Details: Thumbnail image will mostly be used in 400x400 px
Description: Want a basic image design for our case study focused on work with large blue chip companies in the UK.
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Name: Non-profits / campaigns
Details: Thumbnail image will mostly be used in 400x400 px
Description: Want a basic image design for our case study focused on works with non-profits in the UK.
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Name: Long Term campaigns
Details: Thumbnail image will mostly be used in 400x400 px
Description: Want a basic image design for our case study which gives the visual of a long term advertising campaign.
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Name: Advertorial
Details: Thumbnail image will mostly be used in 400x400 px
Description: Want a basic image design for our case study which gives the visual of an advertorial. (Sponsored post/content on a blog)
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Name: Media Buying
Details: Thumbnail image will mostly be used in 400x400 px
Description: Want a basic image design for our case study which gives the visual of media buying. (newspapers, radio, websites)
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Name: Win Campaigns
Details: Thumbnail image will mostly be used in 400x400 px
Description: Want a basic image design which will capture the idea of winning a public policy campaign.
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Name: Change Policy
Details: Thumbnail image will mostly be used in 400x400 px
Description: Want a basic image design will capture the idea of changing policy in government.
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Name: Influence Option
Details: Thumbnail image will mostly be used in 400x400 px
Description: Want a basic image design will capture the idea of influencing government policy.

Does your illustration need to be a particular size?

banner, 400x400px, will be most used

Target Audience

What is your industry?

Advertising and Marketing

Describe the target audience for your illustration

Media buyers and agencies
Think tank heads and communications team
Heads of marketing/communications at PR firms

What 3 things would you like to communicate to your audience through your illustration?

easy to understand
importance of using us for political advertising
professional agency

Style and Concept

What lillustration styles do you like?

See attached PUSH brochure for general colours and feel

What colors do you want to see in your illustration?

See attached PUSH brochure for general colours and feel

What colors do you NOT want to see in your illustration?

blue, red

What adjectives should best describe your illustration?

Professional, clean, playful

Where will you use the illustration (print, website, etc.)?

website, print

Do you have additional info or links you'd like to share?

please see attached work

Materials

Contract
Files

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