Dybvig Consulting in partnerwhip with INSIGHT
What do you do?
sell financial modeling software
How many pages of illustration do you need?
only three frames
What do you need illustrated?
Cartoon Story Board
o A table labeled: Next Years Enterprise Profit Opportunity
o Two smaller tables on either side of the big table
Table on the left is labeled Enterprise Traditional Planning with a pair of glasses (better, if possible, binoculars)
Table on the right is labeled Enterprise Master Planning with a larger pair of glasses (better, if possible, binoculars)
Figure labeled CFO standing in front of big table between two little ones. No need for detail; just one step up from a stick figure.
Frame two: CFO has binoculars from left table to his eyes and sees some amount of profit as pile of dollars
Frame three: Figure labeled CFO now has binoculars from right table looking at table and sees same amount of profit as pile of dollars as well as a second pile of dollars
There is one balloon saying WOW! 1) How does it work??, 2) Where can I buy a pair of these binoculars??
Does your illustration need to be a particular size?
the three contiguous frames need to fit across an 8 1/2" page with a bit of border on each side. Frames should probablye bslightly rectangular.
What is your industry?
Software and InfoTech
Describe the target audience for your illustration
CFOs of mid-sized companies; $250m to $10b
What 3 things would you like to communicate to your audience through your illustration?
credible value proposition, appeals to an early adopter, outside the box c-level executive
Style and Concept
What lillustration styles do you like?
What colors do you want to see in your illustration?
those that would support message
What colors do you NOT want to see in your illustration?
those that would not support the message
What adjectives should best describe your illustration?
professionally intriguing to a C-level executive; piques their curiosity;
Where will you use the illustration (print, website, etc.)?
print and on my web site
Do you have additional info or links you'd like to share?
This is the PDF into which the frames will be inserted
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