LET ME TELL YOU ABOUT US:
We are interns at the Green Business Bureau, a start-up based in Houston, TX that provides green rating standards and a green roadmap for small and medium sized businesses (think of it as a mix between the Better Business Bureau and LEED Green Building standards). We aim to help businesses go green by providing industry-specific suggestions for various initiatives businesses can implement in their office, which in turn helps to cut costs by lowering energy bills and reducing the amount of money spent on paper products, disposable kitchen products, etc. You can read more about us at www.gbb.org.
HERE IS WHAT WE NEED:
This campaign ideally should have a mascot that will eventually become a permanent representative for the GBB to the younger constituents in our member base. This mascot will be one that can be used on all our publications (in various forms) that targets younger audiences. Wed like the mascot to stand out from other typical environmental symbols (such as a tree, planet earth, etc.), that would appeal to those between 20 to 30 years old.
OUR TARGET AUDIENCE IS:
Our biggest intern project is a campaign that targets the Gen Y and millennial environmentalists that are currently working in companies that have not yet gone green. In order to expand our client base here at the GBB, we are looking to capture the attention of 20 to 30 year old greenies, those that care about the environment but may not be in the position to change office behaviors, to encourage them to convince their bosses to join the Green Business Bureau who would provide a program for greening the office.
WE LIKE THESE DESIGNS:
Weve come up with some ideas of our own, including a Buffy the Eco Saver, a mascot with buff arms and a cape, but we are also looking for fresh new ideas. We are looking for something along the lines of Buffy the Eco Saver or other ideas that you may have would resemble the chimp on Mail Chimp (www.mailchimp.com). The GBB gb logo should appear somewhere on the mascot and our color scheme should lean towards bright environmental colors like shades of green and blue. A copy of the gb logo can be found on the resources section.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
A great design based on the above description and a Web 2.0 look! We are excited to work with you guys!
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