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Business Info

Business Name

La Nirvana

What do you do?

We partner with Spas to fill their open slots through our members. These are the slots which would go vacant otherwise.

How many pages of illustration do you need?

Two

Does your illustration need to be a particular size?

Image of approx 1148x850 resolution jpg.

Target Audience

What is your industry?

Online site where users can access spa discounts

Describe the target audience for your illustration

Illustration 1:
Target audience: spa owners.

Illustration 2:
Target audience: Our registered members, mainly women spa customers.

What 3 things would you like to communicate to your audience through your lillustration?

Illustration 1:
Story Board showing Spa owners the benefit of partnering with us. Feel free to paraphrase via text or illustration to provide more impact. You can also use pics/images etc - feel free with your creativity:

Look at the attached how-it-works.ppt file to get an idea of the 3 main working points to highlight.

Just to clarify more details of value proposition, read the following:
- We fill Spa's open slots. These could be during off peak hours of the week or last minute canceled appointments.
- Our members reserve these slots through our site LaNirvana
- Spas get new clients and more revenue for these otherwise unfilled slots.
- (Important!) - There is no marketing or other cost to the spas at all. If the client shows up for that appointment he/she gets a discount on the service.


Illustration 2:
Objective: This will become the background image of the home page. E.g. Showing enthusiastic women lining up for Spa breaks, at different Spa's. Or enjoying Spa in serene environment. I'll leave it your imagination what would look good.

Style and Concept

What lillustration styles do you like?

Simple, elegant which conveys message clearly e.g. the value proposition of partnering with us.

What colors do you want to see in your illustration?

Soothing light colors, e.g. ocean blue or sky blue other appropriate colors - as it's for Spas.

What colors do you NOT want to see in your illustration?

Not fan of too gaudy colors which takes the focus away from the message.

What adjectives should best describe your illustration?

We help grow your business.

Where will you use the illustration (print, website, etc.)?

Illustration 1 is for print and website image, and Illustration 2 is for website home page background image.

Do you have additional info or links you'd like to share?

Yes, see attached.

For Illustration 1:
See how-it-works.ppt file

Illustration-colors.jpg file just provides the idea of colors and graphics to make the background. Obviously huge buildings won't make sense in our case.

Materials

Contract
Files

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