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Business Info

Business Name


What do you do?

About Dirk Beveridge
Dirk Beveridge
Dirk Beveridge is the leading advocate of change and innovation throughout wholesale distribution. The industrys most outstanding speaker, Dirks presentations are unparalleled. He delivers original, proven, and at times disruptive thinking. His energy and passion for excellence are infectious and inspires audiences to step from the zone of comfort to unleash the urgency to drive change. Beveridge is routinely asked to speak on innovation, business strategy, sales, and leadership.

For over 25 years as a consultant to the industry, Beveridge has helped leading distribution firms align, focus, and strengthen their strategies to remain relevant, outperform the market, and provide deeper value to customers.

About UnleashWD
UnleashWD is setting a bold agenda for the 300,000 wholesalers and distributors in the country. Noticing that innovation was bypassing wholesalers and distributors, Dirk Beveridge founded UnleashWD in 2012. What began as a single offering, UnleashWD has become a critical resource for future thinking distributors.

The UnleashWD Innovation Summit is a bold and essential annual industry event. This one-of-a-kind summit delivers an outstanding immersive experience through amazing speakers, inspired networking and relevant application.

UnleashWDs 9-90-1 Innovations Days are facilitated as custom programs to help distributors obliterate the status quo and create one transformative breakthrough following a nine hour workshop and ninety day implementation plan.

Additionally, the research and writings from UnleashWD are delivering preeminent thought leadership in the form of white papers, books, webinars, innovation awards, trade magazine articles, videos, and more.

For more information visit www.unleashwd.com.

How many pages of illustration do you need?


What do you need illustrated?

I have attached a document with a Manifesto. The headline is I Believe. Followed by a series of separate but inter-related thoughts. I want the layout to be as compelling as the words. Not overly produced but a strong visual that pulls people in - to want to read the whole thing - and ultimately download and pass it on to their entire team. And to buy a poster version of it from us.

They should get a sense of inspiration from reading the manifesto.

Does your illustration need to be a particular size?

I'd like to provide as a download for 8.5 x 11 but then also larger that I can have printed "poster size" (is that 18x24?) to be sold.

Target Audience

What is your industry?


Describe the target audience for your illustration

Our target audience includes CEO's and other leaders of distribution businesses/ These are often slow to change organizations and I want this manifesto in their offices as a discussion piece about the change that is needed.

What 3 things would you like to communicate to your audience through your illustration?


Style and Concept

What lillustration styles do you like?

The Holstee Manifesto

What colors do you want to see in your illustration?

The dark Gray from our logo specification sheet on White. Will this stand out enough our do we need to go black on white?

Use the Unleash Orange - if appropriate to pull eye to strong parts of the message.

What colors do you NOT want to see in your illustration?

See above

What adjectives should best describe your illustration?

Eye catching
Pulls me in
Viral - want to pass it on

Where will you use the illustration (print, website, etc.)?

We'll make it available as a download on our website. And we'll have the larger version printed to sell on glossy poster paper.

Do you have additional info or links you'd like to share?

No I do not



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