• Award$400
  • Entries27
  • Creatives10

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LET ME TELL YOU ABOUT US:

Coastal Society is a Norwegian media company building PublicSpaceMedia units carrying short documentaries on the cultural and natural diversity of a city. We are deploying a prototype unit in Oslo in August (picture enclosed)

HERE IS WHAT WE NEED:

We need a logo (based on an existing illustration of an antenna dish enclosed)

We need a set of placemark icons in different categories either as

1. "popsicles" on a stick or

2. triangular naval flags on a pole.

(Choose one direction for your submission)

(rough sketches just to give you the general idea are enclosed)

The icon categories we would like to cover in this project are:

Michelin star restaurants (just one illustrated Michelin star)

Great Food

Budget Food

Bars

Music

Great views

Hikes

Arts

Transport

Special places

Gay scene

TouristTraps

(Further icons in follow up project)

The icons will be used as placemarks on a large touchscreen (92") placed in a public space.

For navigation on the touchscreen each icon will need to be approx. 50-70 pixels wide.

The icons will also be used on the projects website and in print applications.

OUR TARGET AUDIENCE IS:

"Backpackers" with a goldcard. Age 28+

We are targeting people (locals and travellers) who have been around the block, and who do not want to waste time on tourist traps, bad food and crappy experiences. People who are looking for stuff the locals know, stuff that would not necessarily make into the ordinary guides - maximum experience in the short time available.

We want them to trust us to find special places and special stories that are not paid for by advertisers but selected by someone like themselves.Slightly different, trustworthy and playful.

WE LIKE THESE DESIGNS:

wired.com

tripadvisor.com

37signals.com

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We like the colours:

Deep purple RGB 114,47,74

Strong orange RGB 255,90,43

Orange burnt RGB 242,131,34

Blue RGB 79,129,189

But we are open for suggestions...

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