• Award$500
  • Entries34
  • Creatives17

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LET ME TELL YOU ABOUT US:

We are building a service designed to teach kids how to take care of their brains by taking care of their bodies. Our service is kid-driven (meaning it is fun) and parent-approved (meaning it is good for the kids). We want every aspect our company to express this open, inviting, and fun attitude, including our characters.

HERE IS WHAT WE NEED:

We want characters who are highly-relatable (but still a bit aspirational) role models for real kids. Our characters should be a band of friends that includes the following:

1, The Alpha Girl: she is cool, fun and sassy but also wants to do the right hing

2, The BFF: she is always ready for an adventure. She is sporty and bold.

3, The Geeky Kid: she or he is always thinking about the best way to do things and how s/he can make cool tools

4, The Goofy Kid: a bit clumsy but full of heart, up for trying anything

5, The Pet: their trusty pet (you pick- or make up- the animal) that follows them everywhere and is always available to help

We want an illustration showing these kids together the way you might see in a movie poster, about to engage in a mission or play a serious game of pretend. Their ages should be about 8-10 years old and you can choose what ethnicity you think feels right for each character. We want the image in color and will be using it as a concept doc. If we pick your design, we will likely invite you to be a paid part of the character design process so there is long-term work potential here.

OUR TARGET AUDIENCE IS:

We need to appeal to kids 6-10, mostly in the USA.

WE LIKE THESE DESIGNS:

we like Murakami, NeoPets, Bratz, Spirited Away, and The Incredibles. We don't necessarily want an anime look but do want it to be kid-friendly.

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