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Fairway America, LLC
What do you do?
We help small business owners navigate the dysfunctional financing process by providing ongoing guidance and expertise.
How many pages of illustration do you need?
Does your illustration need to be a particular size?
300 x 300 pixels
What is your industry?
Describe the target audience for your illustration
Small business owners, male, 35 to 60 years old, run more capital intensive businesses (require vehicles, machines, inventory, etc.)
What 3 things would you like to communicate to your audience through your lillustration?
That running a business requires capital. Just like your vehicle needs fuel to run, your business needs capital to run.
Style and Concept
What lillustration styles do you like?
Chevron cars (http://www.chevroncars.com)
What colors do you want to see in your illustration?
blues, greens, red
What colors do you NOT want to see in your illustration?
dull and boring colors
What adjectives should best describe your illustration?
fun, upbeat, positive
Where will you use the illustration (print, website, etc.)?
this will be the logo that will be associated with our podcast on iTunes
Do you have additional info or links you'd like to share?
The entire logo will have a black border around it.
What I want is to have our logo in the upper left hand corner on a white background. To the right of the logo it should say "FinanceCoachSM Radio" in Verdana Bold.
Underneath the illustration should be in a box with a black border.
A headline at the top of the illustration should say "How to Finance Your Business".
I want a gas pump in the foreground that says "CAPITAL" on it.
Behind the gas pump is a car (like one of the Chevron cars) that has a gas nozzle in it. The side of the car should say "YOUR BIZ".
The sky should be blue with some light white clouds.
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