Stratton Mountain School
What do you do?
Stratton Mountain School is a private snow sports academy located at Stratton Mountain, Vermont. Our school's mission is to provide each student with an opportunity to pursue excellence in competitive winter sports and college preparatory academics while developing strong personal values.
Visit www.gosms.org to get a better idea of what SMS is about.
Specifically, the illustration we are requesting is for our annual Winter Ball. The Winter Ball is a fundraiser that raises money for the Stratton Mountain School Scholarship Fund. Last year, more than 40 percent of students were awarded $650,000 in scholarship money, so this event is an essential part of making dreams happen at SMS. In 2010, the Winter Ball raised more than $180,000 toward scholarships at SMS. This year's Winter Ball theme is Sustainable Excellence, playing off a "green, eco-friendly" theme and our own tagline of "Built on a tradition of excellence."
How many pages of illustration do you need?
Does your illustration need to be a particular size?
We will use this illustration on posters, invitations, and all other marketing material, so we will need the illustration to be large. Also, we like to use different design elements from the illustration to tie the theme marketing package together.
What is your industry?
Ski and Snowboard Academy, Education
Describe the target audience for your illustration
It is a benefit, so potential donors are our main target. Trustees, parents and friends of the SMS community also make up the target audience. The event is a black tie affair.
What 3 things would you like to communicate to your audience through your lillustration?
NUMBER ONE THING TO COMMUNICATE IS SUSTAINABILITY: this year's theme is Sustainable Excellence.
Yes, we are jumping on the band wagon and promoting our event with the eco-friendly idea. We are hoping to incorporate all aspects of the ball with sustainable choices in mind.
We want to keep the tradition of our school and where we are in the illustration, so using mountains (in a different way than we've had for the past two years), snow (even just a light dusting), skiing, cross-country skiing and snowboarding is also important. We would like to incorporate the world as so to imply think local, effecting global.
Style and Concept
What lillustration styles do you like?
We've really liked the two illustrations in the past two years. We've been able to pull design elements from the illustrations to use throughout the theme. I'll attach examples.
What colors do you want to see in your illustration?
Possibly green? Any color combo will work...
What colors do you NOT want to see in your illustration?
We would like to stay away from Navy/Red combos and Gold/Black combos, which were the themes we had the past two years.
What adjectives should best describe your illustration?
Fun, energetic, eco-friendly.
Where will you use the illustration (print, website, etc.)?
print and website, but primarily print
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