• Award$400
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  • Creatives43



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Business Info

Business Name


What do you do?

Health, vitality and well-being are the most important contributors to a carefree life.
What brings you closer to this ideal than products directly from Mother Nature?

The company PureNature offers all of this and much more.
Our wide range of non-toxic and non-irritant products are for every aspect of living.

Confidence plays a major role when buying, and you can be sure that all products from PureNature have been carefully examined according to very strict criteria.
For your health!
Thanks to allergy tips, relevant information, precise ingredient details, samples and last but not least our allergy and tolerance filters, shopping has become safe and easy for people suffering from allergies.
Our reliable delivery service, expert advice and our sale or return policy make shopping at PureNature a pleasant and stress-free experience.

How many pages of illustration do you need?

We would like one design which can then be used especially for online banner advertisements. Furthermore, the illustration should also be compatible for our entire customer communications such as mailings, newsletters, catalogs and website. The figure should be able to point to something of interest, should be able to talk (for example with a speech bubble) or just take a neutral position as a mascot.

Does your illustration need to be a particular size?

No, we do not need a certain size, but it should fit in as many different forms of advertising as possible (for example, different banner sizes). So, it should be a vector-based graphic.

Target Audience

What is your industry?


Describe the target audience for your illustration

Women and men between 35-60 years old. People suffering from allergies, health-conscious and environment-conscious customers (LOHAS).

What 3 things would you like to communicate to your audience through your illustration?

Nature & environment, quality, sustainability and health.
The illustration should be able to credibly communicate these attributes in various situations. The figure or illustration should build trust and act as a kind friend who advises, helps, and always has good tips. We would like a type of mascot which will be directly connected with and recognized as PureNature in the future.

The illustration should be able to speak with the help of a speech bubble and should be able to point at something or present a product. We could imagine a friendly, intelligent animal in human form or a shape or plant from nature with a face or expression.

Style and Concept

What lillustration styles do you like?

It is very important for us that we are recognized as PureNature (recognition value). We like retro (50s Pop Art for example), we also like comics. For example old marvel comics.

What colors do you want to see in your illustration?

It should have something in common with nature! Pastel and natural colours are best. The Logo is Pantone 320.

What colors do you NOT want to see in your illustration?

We dont like seeing too much black or grey.

What adjectives should best describe your illustration?

natural, funny, happy, healthy, good old times, mascot-like

Where will you use the illustration (print, website, etc.)?

Mailings, catalogues, online advertising (banners), newsletter and website

Do you have additional info or links you'd like to share?

We are interested in seeing various designs, so we wont be sending any examples yet.



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