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Business Info

Business Name

Follow That Fund

What do you do?

We are creating a crowd sourced mutual fund, where the stocks in the fund are picked by the users of the site.

1. People creating a virtual stock portfolio to win prizes

(we then package the stock picks of the top performers into a fund)

2. To see how we (our fund) are collectively performing relative to the market.

Who knows better or first, how Tesco is performing?

A Shopper who visits the store at the same time each week, who can see any change in footfall or product offering in real time


An Analyst at a traditional fund who receives a sales report at the end of the quarter or year.

Who knows better or first, how Apple is performing?

A student who is changing from one mobile phone maker to another, along with their friends.


An Analyst at a traditional fund who receives a sales report at the end of the quarter or year.

These are the crowd that drive the underlying companies earnings

This logic can be applied to almost any industry, but there are also millions of what are termed Arm Chair Investors who we believe are best placed at picking companies that are performing well, purely from their general knowledge, daily reading of the markets, economics and politics. These investors could be a dentist, doctor, school teacher or a housewife.

How many pages of illustration do you need?


What do you need illustrated?

We need the illustration for a landing page, Text and graphics that demonstrates clearly what our site does.

Does your illustration need to be a particular size?

No, but webpage friendly size, that can be adjusted.

Target Audience

What is your industry?

Financial Services

Describe the target audience for your illustration

25-35 tech savvy people who are willing to look at alternative online investment options

What 3 things would you like to communicate to your audience through your illustration?

So we want the illustration in 3 parts and this text in each of the 3 parts.


Were looking for the worlds best stock pickers
Create a winning portfolio
Win Prizes


Consumers drive the earnings of most companies
Analysts at banks get sales reports after the event
Consumers can be leading indicators to stock performance
Collectively we can outperform the market


How are we collectively performing?

(chart of how our fund is performing relative to the market)

Style and Concept

What colors do you want to see in your illustration?

Blue and white as a main focus , perhaps some yellow / orange if needed

What colors do you NOT want to see in your illustration?

red and purple

What adjectives should best describe your illustration?


Where will you use the illustration (print, website, etc.)?

website landing page

Do you have additional info or links you'd like to share?

please ask lots of questions



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