What do you do?
Bottle and distribute an alcoholic drink (ready-to-drink / alcopop).
How many pages of illustration do you need?
Just 1 character (the standard and oficial version) and the same character a couple of situations (dressed with an accessory) or placed on a bottle label or coffee mug, etc.
Does your illustration need to be a particular size?
It should be scalable to be used on anything from the product's label to outdoor advertising.
What is your industry?
Alcoholic drinks, night clubs, social interactions, entertainment, fun.
Describe the target audience for your illustration
We bottle an alcoholic drink that is consumed primarily by an age group of 24-30 year-olds. About 65% are women and 35% men. It's a drink that is easy to find in stores and night clubs. People are using other branded products during the day (not while they are consuming the drink).
What 3 things would you like to communicate to your audience through your lillustration?
The character should be:
1) Approachable, friendly, social, likable.
2) Completely adaptable to any situation; can have fun in any situation.
3) Radiates a good sense of humor and positive attitude.
Style and Concept
What lillustration styles do you like?
This character will be used as part of the logo and all merchandising. It should not be a complicated illustration. We imagine it as a one color icon but are open to other proposals.
We need it to be adaptable to different media. We want it to move, change, and give it a life of its own.
The designer should consider focusing on the physical characteristics of the character, and that they symbolize its friendly/likeable/social personality. Take into consideration, for example, size of head, eyes, length of legs, etc.
A good example is Google Andoid's icon that can stand alone and represent the brand, that can be placed in different situations, that can be dressed, etc.
Attached is an image of what the character should represent; there is a backstory related to this image, but the illustration does not need to look like this. It can be a modern, not-shaped-at-all interpretation of this image as long as a backstory can tie the new image to the original.
What colors do you want to see in your illustration?
Up to you. Our drink is colored light-orange, like manderin, so at least the version that goes on the bottles should contrast. The idea is that it be a simple character that we can adapt easily to fit colors of any background.
What colors do you NOT want to see in your illustration?
Any color is fine. The idea is that it be a simple character that we can adapt easily to fit colors of any background.
What adjectives should best describe your illustration?
Iconic, symbolic, distinct, bold.
Where will you use the illustration (print, website, etc.)?
Do you have additional info or links you'd like to share?
-Character should be easy to identify in small or large settings.
-There might be a lot of details in this brief, but the illustration should be simple.
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