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LET ME TELL YOU ABOUT US:
myjuicyoffers.com is a website bringing together businesses with promotional offers and people who love them!
Our motto is that "Everyone Wins": businesses gain more custom, consumers save money, and charities and schools raise funds through referral commissions.
Most of our competitors focus on national chains of restaurants and codes to use when shopping on the internet. By contrast we work hard to get local independent businesses such as restaurants, shops, leisure facilities and service-providers to come on board so you could find a beautician offering half price treatments, an indoor climbing centre offering 2-for-1 entry and a restaurant offering a free bottle of wine with meals, all in your local area.
Most sites to do with discounts are functional rather than funky. myjuicyoffers.com must stand out from the crowd - be memorable, fun and have some personality. That's why we need a great character.
HERE IS WHAT WE NEED:
We need a character to guide people around the site and to feature in our logo and marketing materials. On the website it will pop up to remind people of terms and conditions and tell them when they are out of credits so must be friendly enough to not appear annoying!
OUR TARGET AUDIENCE IS:
A typical business might be a local independent restaurant.
A typical member might be a mum aged 25-45, a savvy shopper who loves a bargain and will always forward on an email with a voucher to everyone she knows.
Both businesses and members should associate myjuicyoffers.com with words such as trustworthy, value, friendly, local, helpful, timesaver.
Businesses must be proud to display a poster and members must be proud to show off their card. This isn't a cheap and nasty discount club for people trying to save 50p off a pack of butter but a way for customers to save money, support the local community and enjoy a fun and full lifestyle despite the credit crunch.
With most members likely to be women we don't want anything too cold or hard, however anything too cutsey may put off businesses.
We are young and fun so we don't and anything too boring and conservative, however we can't have anything too brash or we may put off older savvy shoppers who don't identify with the brand.
WE LIKE THESE DESIGNS:
We have considered the idea of a strawberry as a suitable juicy and well-liked fruit.
We like fresh, bright colours like aqua blue, lilac, yellow, hot pink. Maybe a citrussy palate? Definitely NOT pastels.
we like this website for its character and some of its colours: www.lightthespark.co.uk
We like the font cooper std black.
We like the idea of something stylised or cartoony rather than photo-real.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
No cheap, nasty, tacky ideas of coupons.
myjuicyoffers.com must feature and juicy must be in a different font or colour to ensure easy reading.
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