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LET ME TELL YOU ABOUT US:

3MD is a startup providing networking and directory services to medical providers. We plan to launch our website in a couple of months and are looking to create the core pieces of a great brand. We have a slick logo, created by a Crowspring designer, and are looking to complete our look with a clean, professional graphic that will be used in our website and mobile applications.

Our name is inspired by research that shows MDs in the US have an average of only 3 degrees of separation. This is because they rely on each other to find the best treatments for patients. Our mission is to provide effortless communication between doctors, so that they can focus on improved patient care.

HERE IS WHAT WE NEED:

We need an iconic style graphic that will be used on our website and mobile applications. Our look is clean and modern, using a lot of white space, so the illustration should be simple and fresh. The graphic should show the interconnectivity of doctors and healthcare providers.

It should look good on a white background and ideally scale well to a smaller screen. We have reserved a 700x400 pixel space on our website. We'd also like to use it on a 320 pixel wide mobile screen.

One idea is to have an image that shows 3 doctors in 3 different settings (hospital, pharmacy, academic/teaching) and somehow depict their connectivity. Possible icons for hospital: building, H symbol. Possible icons for pharmacy: beaker, Rx symbol. Possible icons for academic: podium, book, desk.

Another idea is to have many images of doctors connected (see uploaded picture - docs_connected.jpg as a sample)

We can use the look of the blue, green and gray people in our logo as the docs in the image, but are open to some other iconography.

No photographs please.

OUR TARGET AUDIENCE IS:

Doctors of all ages. Our likely users will be aged between 23 and 50.

WE LIKE THESE DESIGNS:

www.facebook.com - like the use of iconography to show connectivity on the logged out home page view.

I also attached another piece of art we like (docs_connected.jpg) - like the colors, the simplicity and use of white space.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

- Busy, crowded look

- Photographs

- Refrain from using too many colors outside of our color palette. If other colors are used, they should be toned down

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