Software & Technology
About Your Company
We are a tech startup, specializing in data interoperability which means the ability for incompatible software to exchange data, particularly for complex use cases where Zapier wouldn't be enough. Our target audience are male and female developers and executives between the ages of 25-55.
How illustration will be used
It will be used as a background on our website.
Colors to Explore
We'd like a futuristic scene, depicting the exchange of data above, perhaps, a city scape with our logo icon to appear almost as the sun or another planet and the flow of binary data (1's and 0's) to be unstructured flying into the layer of our icon and emerging uniform (perhaps blocks) as it leaves. The characters in the scene should depict a doctor, businessman, female teacher and a factory worker. These characters are engaged in sending or receiving data.
Top 3 Things
That our product turns chaotic data into uniform data so that software and services used by trading partners in industries including healthcare, finance, supply chain and education can exchange data. We want them to think, fluid, cutting edge, futuristic, empowering.
We really love the futuristic but retro style of the kraken.com website background. This is the type of style that we are looking for. Please refer to our brand colors, fonts and iconography as we need to be color/font consistent. The link is here, https://company-180088.frontify.com/d/ywEihzJwYAeS Please deliver an Adobe Illustrator file (AI). Please use layers and clearly label your layers for future use by our team.