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Creative Brief

Who are you?

Simpli.fi (pronounced Simplify) is a searchfocused DSP (demandsideplatform).

Through offices in Fort Worth, TX, and Boston, MA, Simpli.fi helps search marketers take advantage of display RTB (realtime bidding).

What do you need?

We are gearing up for a June 1 launch and needed to get four pictures knocked out for the home page. The four images will be rotated with JS to give the appearance of a slide show. We are trying to depict the value proposition of what we are doing in these four images.


Example Sites: www.openx.org and http://www.tynt.com/tynt-insight


First Image - Overall Value Proposition and Welcome

This slide is to talk to our general value proposition. We need an image that talks to:

Simpli.f is a search-focused demand-side platform enabling Advertisers, Agencies and Ad Intermediaries the ability to purchase display inventory on an impression by impression basis. Simpli.f uses patent-pending technology to bring together the best of keyword-based search marketing and information-based display marketing to enable a new class of "search-informed" display media.

The slide needs to include a button to contact sales and a link to our product page.

Second Image - simpli.Search

See attached simpli.Search.png. We need to do something similar to the attached file for this image.

We need to include on this image a link to sign up.


Third Image - Data Providers (3rd Party)

Data providers are the sources for our data. We need to include in this slide some sort of data flow image showing how data is collected, sent to us, used to target user, feedback goes to data provider on success of targeting, and data provider is paid for use of their data.

Bullet Points of Value Prop

* Non-obtrusive collection of data
* Full Control of Data
o Determine who can use data
o Expire data
o Update data
* Paid for use of data
* Full reporting on how data was used
* Transparency
* Feedback loop on data usage
* APIs for integration

Need a link for contacting business development to setup a contract.

Fourth Image - Publisher (Data Provider)

Data providers are the sources for our data. We need to include in this slide some sort of data flow image showing how data is collected, sent to us, used to target user, and data provider is paid for use of their data.

Bullet Points of Value Prop

* Non-obtrusive collection of data
* Full Control of Data
o Determine who can use data
o Expire data
o Update data
* Paid for use of data
* Full reporting on how data was used
* Transparency

We need a link on this page that will take a publisher to a signup page that they can enter their information (so we know how to contact them and pay them), generate a tag to put on their page, and give them login credentials so that they can login to see how their data is being used as well as how much they have earned.

Who Is Your Audience?

Advertisers (Nike, P&G, etc.)
Ad Networks (Specific Media, Tribal Fusion, etc.)
Search Engine Marketers
Agencies (Havas, WPP, etc.)
Publishers (Any website looking to monetize inbound search data.)

Requirements

We Like These Examples

Example Sites: www.openx.org and http://www.tynt.com/tynt-insight

We Absolutely Must Have

Button and/or link integrated into illustration.

Materials

Contract
Files

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