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Business Info

Business Name

FlahertyColvin

What do you do?

We are financial consultants working with families, helping them put assets aside for their dreams: retirement, college for kids, vacations, etc.

How many pages of illustration do you need?

one

What do you need illustrated?

I am trying to illustrate our tagline:" Helping our clients allocate limited resources among unlimited choices." Can be an illustration with or without the words.

Does your illustration need to be a particular size?

no will have multiple uses..

Target Audience

What is your industry?

Financial Services

Describe the target audience for your illustration

Middle class young to middle age families. Not wealthy, but with enough discretionary income to be saving some of it for their future. May have a 401(k) at work, but no other savings. Consumed by current lifestyle and not worried about the future.

What 3 things would you like to communicate to your audience through your illustration?

There are many places you can spend your money, the pull of culture is very strong.
The decision to defer gratification and set money aside for the future is difficult.
It is easier if you work with someone who has guided other families successfully.

Style and Concept

What lillustration styles do you like?

No preference

What colors do you want to see in your illustration?

Our logo is Panatone 654C and Panatone 3005. For Millenials Panatone 1805, 1505, 116, 425.

What colors do you NOT want to see in your illustration?

No restrictions.

What adjectives should best describe your illustration?

eye catching, simple to understand, clean

Where will you use the illustration (print, website, etc.)?

print, brochure, website

Do you have additional info or links you'd like to share?

www.flahertycolvin.com

Materials

Contract
Files

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