What do you do?
We insure expatriates and international organizations operating abroad. We host an annual scholarship aimed at the children of our clients, a unique group of youth called Third Culture Kids (TCKs) because of the significant time they spend navigating different cultures.
How many pages of illustration do you need?
What do you need illustrated?
We are asking you to take the attached image of the globe and add color and a small version of our corporate icon somewhere in the image. The picture does not need to match the illustration exactly, but it should be based off of it heavily.
Does your illustration need to be a particular size?
The picture should be about 851 x 315 pixels (the size of a Facebook Cover Photo)
What is your industry?
Advertising and Marketing
Describe the target audience for your illustration
We are targeting expat youth ages 13-18 who have spent at least two years living abroad. Many of these kids have spent their entire childhoods moving from country to country.
What 3 things would you like to communicate to your audience through your illustration?
The core guiding principles we wish for the illustration to reflect are
1. Living abroad is an opportunity to open your eyes to new and exciting things.
2. Strive for big aspirations over modest goals, following dreams over following the crowd
3. Be the change you wish to see in the world
Style and Concept
What lillustration styles do you like?
Cheerful and happy
What colors do you want to see in your illustration?
Lots of bright colors. If you wish to use the same shade of green of the icon elsewhere in the illustration, the Hex number for that color is #98CB54
What colors do you NOT want to see in your illustration?
Any colors should be fine as long as it is cheerful
What adjectives should best describe your illustration?
Optimistic and uplifting
Where will you use the illustration (print, website, etc.)?
Advertisement of a scholarship competition
Do you have additional info or links you'd like to share?
Our Expat Youth Scholarship webpage www.expatyouthscholarship.com
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