LET ME TELL YOU ABOUT US:
Company developing high quality apartments in Berlin City Centre. This new build development called "Consular Residence" is planned to be eight storeys high and will support green living. The development will be created around an internal courtyard. This will be a car free development, with bicycle spaces provided. The development will incorporate the best of environmentally friendly technologies. Beside public transport (both Ubahn and Sbahn), the development is near to Embassy's, Parks and Museums in the historic centre of Berlin.
HERE IS WHAT WE NEED:
We want a design to capture the imagination of prospective apartment buyers and which may in future be used as a billboard or as part of marketing pack for this development. We plan to design the development in consultation with our apartment buyers, so we do not want to include specific building features.
The design should convince the viewer that the development will be: Eco friendly in its design and construction; Aesthetically Pleasing from the outside, with a high quality interior finish.
OUR TARGET AUDIENCE IS:
Business people working in nearby embassies, media and design offices. Mainly single people and young families with an interest in a more sustainable lifestyle. Cash rich - time poor, wanting to help the environment, but they will not be growing their own vegetables.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We would like to see urban living in a courtyard setting, with garden or walkways, but no vegetable plots. Apartment owners wheeling their bicycles to the bike rack, (which will be out of view). Mother playing with baby in the lawn or couple walking hand in hand through the Courtyard. Student going to University or Business People to work. People going about their daily business or on their way to the Theatre, 02 Arena or Shopping. City Living at a relaxed pace.
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