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Business Info

Business Name

Kathrin Schnelle Management Consulting

What do you do?

We are a small consulting company, just having started, and we give advice to management professionals in corporates and SME regarding concepts for re-organising/ re-structuring their business, concepts for communication and change management. Moreover, project management office, and project steering for implementing certain measures are in scope too.

How many pages of illustration do you need?

1. step: pls. draw a nautical Captain; 2. step: the winner will apply his design on about 10 illustrations (all with nautical background)

Does your illustration need to be a particular size?

Yes, have a look at the attached ppt-draft, page 2!

Target Audience

What is your industry?

Management Consulting

Describe the target audience for your illustration

- (top/ middle) management professionals
- corporates as well as small and medium size enterprises
- industries: banking, assurance, automotive, telecommunication, publishing, etc.
- countries: MAINLY Germany, but also European neighbours like the Netherlands, Tchech Republic, Scandinavia, Austria, Switzerland, Luxembourg
- We are based in Hamburg, the 2nd largest City in Germany. There might be at least 50% of our key clients. Hamburg is located on the sea, having the 2nd largest port in Europe.

What 3 things would you like to communicate to your audience through your illustration?

- to describe the business environment by a nautical one (the Captain as the head of a company, segment, department etc.)

- professionalism
- simplicity but goal-oriented
- focus on the main topics for the client

Style and Concept

What colors do you want to see in your illustration?

Since it should look very sophisticated, variety of colours shall be reduced: darkblue, a little grey and/ or red and white filling

What colors do you NOT want to see in your illustration?

any others than above mentioned

What adjectives should best describe your illustration?

sophisticated, simple, appealing, modern-style, kind of abstract but still recognizable as what it is

Where will you use the illustration (print, website, etc.)?

print (see attached ppt-draft, e.g. page 2) and website

Do you have additional info or links you'd like to share?

Since the new logo comes with 3 dots we might imagine having a red dot integrated in each drawing.



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