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Business Info

Business Name


What do you do?

We are an open source software company. Open source means we give our software out for free. We have a big community of people who use our software and also volunteer their time to improve the product as they use it (they help code). The software is used by IT departments and App developers all over the world. They use our software to make sense out of the terabytes of log data that is transmitted from their servers, networks, IT infrastructure, and applications. They can use Graylog to centralize and search through this log data to troubleshoot things that go wrong.

How many pages of illustration do you need?


What do you need illustrated?

A gorilla. A few years ago, our company didnt exist, and Graylog was just an open source project. Open source projects have always enjoyed the use of animal mascots. We adopted The Oatmeals Party Gorilla as an unofficial mascot. It showed up as a logo on the top right part of every page and was also referenced in to our product. For example, the web interface would say that it was warming up the gorilla party or something light-hearted like that. People loved it and we keep being asked about it. It sticked in their head and made the remember Graylog even if they only played around with it for a short while.


Because the Party Gorilla is obviously copyright protected by The Oatmeal, we cannot continue using it. The image itself is also not perfect. But we still like the idea of having a Gorilla as a mascot - perhaps Gary the Gorilla.

Since were a formal company now, and will eventually try to sell support services to very large companies, we dont want to be associated with the word party. So we essentially want a re-imagined Gorilla company mascot.

Does your illustration need to be a particular size?

No, just big enough for a clear website image and to potentially print on shirts

Target Audience

What is your industry?

Software and InfoTech

Describe the target audience for your illustration

Mostly male. Age range is probably mostly young professionals 25 - 45.
Highly educated and very sophisticated technology users.
Our users are from all over the world, but our full-time developers are in the USA and Germany. We like to focus on: USA and english-speaking cultures / audience.
Occupation: Developers, Software Engineers, IT Operations, System Administrators
Interests: Have a good sense of humor. Appreciate tech / geeky references.

What 3 things would you like to communicate to your audience through your illustration?

Gary is the helpful, understanding and always patient companion of a person developing or running software. He does not need artificial angry attributes like looking scary or carrying heavy weapons: A gorilla is perceived as muscular and dominant by default. The bold and strong appearance of Gary communicates the power of Graylog.
ENCOURAGING but not overly positive
STRONG but not brutal
AGGRESSIVE but not scary
TRUSTWORTHY but not boring
INFORMAL but not negligent
HELPFUL but not cheery

Style and Concept

What lillustration styles do you like?

We dont have a particular illustration style that we like, but here are some examples of other open source company mascots:
https://octodex.github.com/ (octocat)
https://www.docker.com/company (official logo is the Whale, but they have other animals as well from the website)

And some non-open source mascots:
Loggly Beaver: https://www.google.com/search?q=loggly+b...

What colors do you want to see in your illustration?

Our company colors are gray (#929396 / #2D2D2D) and red (#CE232A), but you are free to use any colors in the illustration.

What colors do you NOT want to see in your illustration?


What adjectives should best describe your illustration?

See above.

Where will you use the illustration (print, website, etc.)?

Website + Swag (shirts, mugs, stickers, etc.)

Do you have additional info or links you'd like to share?




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