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Business Info

BUSINESS NAME

Saowt Al Badia Media (SABM)

WHAT DO YOU DO?

We're a multimedia company based in the Middle East, and our mission is to document, promote and preserve local cultural traditions. We specialize in programming on education, the environment, and cultural heritage, and we produce high quality, original media content in Arabic and English, for distribution through a variety of entertainment platforms.

Target Audience

WHAT IS YOUR INDUSTRY?

We are creating culturally-appropriate education content for children in the Middle East, and we need a character to be created to accompany this programming.

DESCRIBE YOUR AUDIENCE

Children across the Middle East with a strong focus on the Gulf region.

WHAT ARE THE TOP 3 THINGS YOU WOULD LIKE TO COMMUNICATE TO YOUR AUDIENCE?

In the same way that Dora from the American Nick Junior show Dora the Explorer has been so successful in teaching American children, we will create a vibrant and dynamic female character that will captivate and teach young children, through adolescence. This character will span multiple forms of media including television programming, games, reading materials, and interactive social media.

We have named our character Shama the Great, or Shama Al Shaza. She is a strong, young Emerati girl who is traditional but yet cool and hip. Shamas character should be distinctly Middle Eastern in nature, with particular emphasis on the Arabian Gulf, in her look and in the way that she dresses. The ultimate goal is to create a role model for children, especially young girls, in the form of a character that children can relate to culturally, emotionally and developmentally.

A life-sized, 3-D rendition of a young girl, Shama, and her sidekick, a younger male brother. The sidekick should look like Shama in terms of resemblance and appearance, but he should be a bit younger than Shama - Shama should be approx. 8 years old, and the brother should be approx. 6 years old. Shama should be lively and cute, but not too girly, as she should appeal to young boys as well. Shama should reflect a curious personality with an excitement for learning and exploring. Shama should be culturally-appropriate in the way that she dresses, since we want her to be seen as a role model for young children. The character should show movement, and wed like to see her at various angles: straight on, full profile, doing something active, etc.

Style and Concept

WHAT STYLES DO YOU LIKE?

We like many of the characters from the Nick Junior shows, especially Dora the Explorer. We also like many of the characters that show up on the BBCs childrens network, CBeebies.

We are attaching a character called "Hamdoon" that already exists in the Gulf. While we LOVE Hamdoon, we do not want our characters to look like this, as it is an already established children's characters. However, we attach it as an example because we love the way that children can immediately relate to Hamdoon and understand his personality through his style and facial expression. Our character should wear this style of dress: a "dishdash," which is the robe, and a "khutura," which is the head scarf.

We are also attaching a photo of a young girl, that we have labeled "Shama." She is who we think of when we think of a human version of our character Shama. Please reference her as you create Shama's character. We are also uploading a file called "Sketch of Young Girl." We like the outfit that she is wearing. The tunic and pants are a version of traditional Middle Eastern dress for young girls, and they give her the ability to be active.

WHAT COLORS DO YOU LIKE OR HATE?

No absolute restrictions but stick to a friendly, warm, and hip color pallet

ANY OTHER ADDITIONAL INFO? (OPTIONAL)

We'd like to see sketches to see the movements that the character will be able to achieve when rendered as a life-sized, 3-D character. In the final wrap-up phase, we will need to see both characters in neutral full body poses. For reference; straight from front, straight from back, straight from side. This will allow us to get the right volume and perspective on the characters in 3D.

Materials

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