What do you do?
Create and manufacture innovative products for nature protection, "green" agriculture and responsible farming practices
How many pages of illustration do you need?
Multiple characters integrated in background (but usable without), with a consistent page layout
What do you need illustrated?
To highlight the features of a new electronic measurement product for agricultural use, we need a design of several original characters (NOT stock pictures) and backgrounds, that will be integrated into dynamic and modern flyers and websites. The selected designer would also have to provide a flyer/Web layout integrating the characters with the text in a creative, consistent and visually powerful way that quickly makes the point.
10 characters to create. Their look is multi-cultural, concentrated, busy, serious, worker
but... with an original look! Each character may be inspired by electronic components, her body may symbolises a function on the electronic board, with the possibility to add a head, arms, legs, etc... on the body. BE CREATIVE!!
1) Mr Power - powerful guy, full of energy!
We can try a look like "Superman" or a Sumotori
body may be inspired by a battery, with pectoral looking like a solar panel surface
2) Mrs Antenna - thin, aerial-
Body may be inspired by an antenna shape
we can try a style like "Columbia pictures" allegory
3) Mrs Simcard
Body inspired by a cell phone SIM card
She stands is in front of a double counter:
One side of counter with a sign: "Prepaid / low cost ", the other side: "Subscribe / full price"
Mrs Simcard is clearly standing in from of the sign "Prepaid / low cost" (this is one of the competitive advantages)
4) Mr SDcard is archivist - very tidy
Body may be inspired by a micro-SD card. He stores bytes in good order on shelves.
5) Mr Sensor is an agronomist
Body may be inspired by a sensor (see picture in attachments). He is drilling a hole in the soil
6) Mrs LCD TV newsreader look
She announces the information on the screen display (there is an LCD screen on the board)
7) Mrs Clock -her function is to set the frequencies and the appointments
May be inspired by a quartz component, with a secretary look
8) Mr Controlman is an hydraulic engineer
Body may be inspired by a solenoid. He opens and closes solenoid valves for watering control.
9) The coach
This team is coached by a "microprocessor" with many arms, sending information to the user
10) The user (our customer) is happy to get a report graph on his smart phone.
So in summary, we will need:
- a set of 10 characters
- a background where the characters can easily be integrated
- a print page layout (choice of colors, structure and fonts) that goes well with the characters
- a Web page layout that is consistent with the print
For the submission, please concentrate on the characters only. You will provide the remaining components if you are the winner.
Does your illustration need to be a particular size?
We need vector illustration to be able to place them on various materials (print and Web)
What is your industry?
Describe the target audience for your illustration
Target audience are farmers
What 3 things would you like to communicate to your audience through your illustration?
Innovation, easy-to-use high-tech, responsible farming practices
Style and Concept
What lillustration styles do you like?
Cartoon-like, BUT with smart/clean look, showing that are products are serious but in a friendly way
What colors do you want to see in your illustration?
As you like, but background needs to use nature colors
What colors do you NOT want to see in your illustration?
No preference, please suggest colors that are adapted to our project :-)
What adjectives should best describe your illustration?
friendly, easy, powerful, expert, helpful, innovative, serious, high-tech
Where will you use the illustration (print, website, etc.)?
Both print and Web
Do you have additional info or links you'd like to share?
See attached pictures
The product (electronic board inside the blue box) measures the ground parameters for responsive watering. You see pictures of the product, the sensors, the installation.
In the attachments you can also see a style of pictures that we like. DO NOT COPY these characters.
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