LET ME TELL YOU ABOUT US:
Onus Communications, LLC provides writing and communications services to businesses, organizations, and individuals. One of our services is providing web content. As such, we are looking to subcontract some work to creatives who can create a graphic character to complement a new web site we have been tasked with creating.
HERE IS WHAT WE NEED:
We need a friendly, fun, science character for a new web site. This will not be a "mad scientist" type of character, but, rather, a cute, funny, endearing, friendly, safe character. We need this graphic character to be shown in several moods: happy, serious, cautious, surprised, and disappointed. We also need the character in several poses: facing and/or pointing left, right, up, and down. The character may be just a head and shoulders (i.e. a bust) or a full figure with arms and legs.
OUR TARGET AUDIENCE IS:
Female supermarket shoppers in the U.S. and U.K. ages 33-52 who are interested in food nutrition, health, safety, and quality. These are savvy shoppers who read food product labels, understand some of the science of food ingredients, and read web sites regarding food nutrition and safety. They are aware of some of the debates about the safety of food ingredients, like aspartame, but are not sure how they feel about it. They are receptive to guidance on food ingredients, food products, and health if its from a trustworthy source.
WE LIKE THESE DESIGNS:
We envision a character with soft lines, bright and contrasting color tones, warm and inviting facial features, and something unique that makes him/her memorable. The character probably should have a lab coat on, and probably should have grey hair and a beard, although these are not required. Go outside of those parameters and use your own creativity to win the bid. It should be clear that the character is a scientist, is trustworthy, and gives good advice in a friendly, almost professorial, manner.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
MUST HAVE character attributes: scientific, smart, friendly, endearing, dependable, safe, trustworthy.
MUST HAVE multiple moods: happy, serious, cautious, surprised.
MUST HAVE multiple poses: facing left, facing right, facing down, facing up
MUST NOT HAVE character attributes: mad scientist; angry; devious; ugly; sobby;
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